A couple months ago, we wrote a blog post called Five Things Product Packaging Must Do. This month, we thought we would share why product packaging has become so important for online businesses. Many of the companies we are thankful to work with are online retailers, who have realized the importance of beautiful packaging for their online shops.
Unique product packaging helps you stand out from your competitors.
The age of the Internet makes it easier than ever before for anyone to be an entrepreneur. If you have an idea for a product, you have the opportunity to sell through your personal website, or even bigger marketplaces like Amazon or Etsy. Packaging can be an easy way to differentiate yourself from some of your competitors. If you develop packaging that is unique and impactful, customers will remember your brand better than some of the other options.
Sometimes, product packaging is the only physical touch point a customer will have with your store.
Even though customers are ordering products from you, packaging is sometimes the only way a customer will develop a physical memory or affiliation to your brand. If a customer can’t go in to your store and experience your brand that way, it’s a good idea to bring that experience to them with packaging. You can theme your packaging just as you would theme a store, and your packaging will serve as a lasting reminder of your company. Having your logo stamped on a cotton bag gives your customer something tangible and lasting that relates to your shop.
If customers see you care about packaging, they see you care about your product.
It can be easy to place your product in a padded envelope and stick it in the mail without much thought. But going the extra mile and creating something well-designed for your product makes what you offer more special. It shows that your product is worth more than just the function it serves. If customers can clearly see that you treat your goods with care, they will value your brand more highly.